13 Proven Powerful Words

The key to effective direct response copy writing is to get the reader ENGAGED.

You have approximately 8 seconds to hook the respondent before he tosses your piece in the trash. What you need is a headline with immediate IMPACT.

Something that is short, sweet, and completely compelling.

And that is where these 13 most powerful words in direct mail come in:

1. You
2. Save
3. Money
4. New
5. Easy
6. Results
7. Health
8. Guarantee
9. Love
10. Proven
11. Discovery
12. Safety
13. Free

Each of these 13 words has a personal and positive association for virtually everyone.

If you can work these into your headline you will get readers attention and chances are they will respond to your offer.

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