Post office is having a fire sale …
35.7% decrease in postage.
Postage is at .175 each That means you can print 250 - 6.25x9 postcards full color front and back 14pt heavy card stock with a ultra high gloss coating for .72 each (not including design or delivery) Or, 1,000 postcards for.49 each that does include the postage.That is affordable. Now you can afford to get your message out to 250 prospects / clients / customers. You can put a QR Code on each card so they can scan it get more information and go to a landing page of your designation that we create or you can.

• Design starts at $41.25 and up depending on what you want us to do.
• Delivery to post office is $9.75 ea. location or you can deliver them and save.
• Paperwork is already filled out, you just drop them off and pay for the postage.
• Postcards you say don’t work… well tell that to Bed Bath & Beyond, Lowes, Home Depot, Dominoes and quite a few others. They know that the way you build customer awareness of your brand is tell them about it. “No Tell - No Sell”

Direct Mail:
Studies have shown that using the 10/40/50 rule is the most effective for direct marketing and that is:

• 10% design: while design is important, it carries the least amount of return on investment
  
  
• 40% Message: Call to Action-
  CTA or offer. This really needs
  to motivate people
  
  
• 50% Recepients: As they say Data is king. You must have a good list, group, farm or an area that you know is wanting or needing to hear your offer. You cannot sell ice to Eskimos, you cannot even give it away. So this is the biggest return on investment of your time and money. Definetly not the sexiest, but everyone thinks it is design, art, color and that is where they spend the most time and then they complain when the ROI is not what they expected. When they spend little or no time on the list and offer.

EDDM - Every Door Direct Mail

Find the customers who matter the most. Every Door Direct Mail® from the U.S. Postal Service®, is designed to help you reach every home, every address, every time. Now it's even easier using the Post Office’ redesigned tool! You can map out a target area, select a delivery route and mailing drop off date, and pay online—all from your computer. And, you can create your mailings up to 30 days before you plan to mail them.

Nearly any business can take advantage of the marketing power of Every Door Direct Mail – Retail service.

1. Retailers: Automotive, restaurants and pizzerias, pharmacies, clothing stores, furniture dealers, flower shops, coffee shops, bakeries, and more.
2. Service-based businesses: Attorney’s, health-care professionals, dry cleaners, home-improvement companies, real estate firms, and more.

Now you can tell the whole neighborhood what your business has to offer.
With Every Door Direct Mail® service, you can reach the customers who matter most to your business in nearby neighborhoods. You don't even need to know names or street addresses. Simply identify the neighborhoods you want to target and your printed piece is delivered to every active address in your target area.
Choose the option that is best for you.

1. Every Door Direct Mail – Retail® – Most local businesses choose this service because it's our simplest, most cost-effective option. Every Door Direct Mail — Retail® lets you send up to 5,000 mailpieces a day per ZIP Code. And, using the approved Every Door Direct Mail — Retail Indicia, you don't need to purchase a postage permit.
2. Every Door Direct Mail® – This option is designed for businesses that send larger mailings using a mailing permit. With this option, you need a postage permit and entry into a Business Mail Entry Unit (BMEU). This option is great for announcing new store openings, sales, or other major events. You can also reach homes during the week for a weekend event. And, there's no need to print names and addresses on every mail piece

Next thing to do is, you pinpoint your audience and the USPS delivers directly to every mailbox on the route. You can even control when it mails, by when you drop it off at the designated post office (optional mail-it-yourself option).

HERE’S HOW:
Simply enter an address, ZIP Code™, or city and state for your target area to get started.
Go to: https://eddm.usps.com/eddm/customer/routeSearch.action

1. Step 1 You locate the neighborhoods (carrier routes) via USPS’s new EDDM website.
2. Step 2 You (or we) design and produce your mailpiece and Sir Speedy Printing & Marketing prints it.
3. Step 3 We mail it for you or we can deliver your mailpiece to you and let you drop it at the destination Post Office.

What Every Door Direct Mail brings to your marketing efforts.

• Reaches consumers in their homes. With Every Door Direct Mail, you can saturate an entire neighborhood with your message, coupon or announcement, and your mailing gets directly into the homes and hands of consumers.
• As much or as little space as you need*. Every Door Direct Mail offers a flexible range of sizes, making it ideal for anything from a quick sales announcement to an in-depth product story.
• Helps your messages work harder. With Every Door Direct Mail, you can include coupons, menus, event calendars, store maps, and more — all of which can help get customers to your door.
• Learn more at https://www.usps.com/business/every-door-direct-mail.htm or to make it really easy, just call us at 727.823.1162, we can help you with setting your goals, planning, design, printing and get your mailing to the post office.

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