Printed Pieces That Meet Multiple Needs
Case Study

Challenge
One of our customers wanted a marketing piece that their nationwide offices and salespeople could use as handouts at trade shows and as a standard introductory brochure. They wanted the piece to be small and manageable so that trade show attendees would be more likely to take it. The company already had mini CDs that contained information that changed often, so they wanted the printed piece, which would be sent with the CDs, to be generic enough so it would have a longer shelf life and so they could order them in larger quantities for all of their locations.

Solution
After meeting with our client and understanding all of their needs for this marketing solution, we designed and printed a small one-pocket folder and a pamphlet-style insert brochure. The folder was created to house the brochure as well as the mini CDs. We incorporated a decorative die-cut on the inside pocket that matched one of their branding elements and included a business card slit which essentially customized the packet for each location and salesperson.

Results
Because the pocket folder was somewhat generic, we were able to print these for the customer in a larger quantity so they could realize some cost savings. In addition, because the whole packet was only about 6” square, it met their expectations for something small and manageable. The new piece helped this company acquire new business and reactivate some dormant accounts.

HR Department Realizes Benefits of Variable Print
Case Study

Challenge
The human resources department of a manufacturing company came to us for help in preparing benefit summary documents for all of their 4,500 employees. They were experiencing employee complaints about pay and thought they could combat this by supplying each of their employees with a complete picture of their compensation package including salary, pension and other benefits.

Solution
Using variable printing technology, we were able to develop a full-color booklet that included personalized salary, benefit, pension and other employee information for each of this company’s 4,500 employees. We also helped them with the kitting and fulfillment of the booklets that were mailed directly to each employee’s home address.

Results
The customer was so happy with the outcome of the booklets, that they decided to develop this personalized communication piece into a quarterly mailing. They also saw an improvement in employee satisfaction through reduced turnover.

Tight Deadline Met with Digital Printing
Case Study

Challenge
A charitable organization was getting ready to kick-off a fundraising campaign that was targeted to priests and their congregations across the country. They needed 40,000 full-color brochures, 40,000 full-color bookmarks, 20,000 printed envelopes, 1,000 insert sheets and 500 posters to be printed and delivered to 35 locations across the country within 10 days.

Solution
Knowing that we needed to allow for shipping times, we knew we needed to print and assemble this job quickly, so we used our Presstek DI press. Digital printing is the perfect solution when fast turnaround times are needed. After production was complete, kitting and fulfillment was required to ship more than 40 cartons to 35 different locations in three different states. Each carton was custom packed with varying quantities of each item as specified by our client.

Results
We met our customer’s tight deadline and thanks to the timely printing and delivery of this fundraising campaign, the organization reported that they received about $100,000 more in contributions than they had originally budgeted.

New Look Energizes
25-year old Business
Case Study

Challenge
The owner and operator of a 25-year old pediatric dentistry business was expanding the company and moving into a new million-dollar facility. She wanted to rebrand the company since it had the same “look” for 25 years. The business needed a new image with a new logo and updated print collateral.

Solution
After meeting with the owner and other office personnel to discuss a strategic marketing plan and direction, we created a new logo and brochure for the company using our graphic design services. We also incorporated the new design onto a mailer, notepads, referral cards, appointment cards, first-visit flyer, mini poster and stationery package including letterhead, envelopes and business cards.

Results
Because of the expense of the planned expansion, this owner needed to market the business to both new and existing customers to ensure continued growth. The new brand image helped solidify the business’ reputation and growth in the community. The owner commented that it “created an unbelievable level of excitement for the business.” Many of the owner’s peers have shared compliments on the new look and expressed interest in doing the same for their businesses.

Creative Graphic Design Sets the Stage for an Effective Marketing Event
Case Study

Challenge
To showcase their custom homes, a real estate development company was hosting an event at an exclusive restaurant. They wanted to provide a unique dining experience to coincide with the style and sophistication of their homes by incorporating food themes into their marketing presentation.

Solution
The theme of the event was a “Tour Through Italy,” so we designed tour booklets with sections that corresponded to the different food-and wine-themed stations, which also featured one of the custom home models. Each section of the booklets featured information about the homes as well as the food and wine displayed. Our graphic design team used simple but elegant Tuscany inspired graphic design to match the theme of the event as well as the home sites.

Results
The creative booklets helped this company provide their guests with a unique guided tour of the event as well as the custom homes. It proved to be an excellent way of providing the information they wanted to communicate to their audience about their product and brand to generate leads for their new homes.

Event Marketing with Signs, Posters & Banners
Case Study

Challenge
A national real estate agent network was hosting an event to announce the rollout of a new marketing strategy. They really wanted to promote themselves in a big way and increase brand awareness by making a significant impact with their messaging in a large space at the convention center where they hosted the event.

Solution
We met with this customer at the event location to assess signage options and map out exactly what would be needed, where and how we were going to install our finished product for them. We then designed several signs, posters and banners that encompassed 36 pop-up displays, several 25 foot banners, 10 images suspended from the ceiling and one enormous recreation of the main brochure for the program made up of almost 60 different 36” x 36” squares mounted onto Gatorboard and suspended 25 feet in the air.

Results
The senior vice president of marketing reported that the complete messaging program (signs, posters and banners) we created and installed for them had a tremendous impact on their convention attendees, which resulted in a very successful program kickoff.

Significant Cost Savings Achieved with Web to Print
Case Study

Challenge
One of our customers in the banking and financial services industry wanted a “one-stop shop” for all of their marketing and sales support materials used by their sales associates. The company’s current print spend for these items was not under control—they often ordered more than they needed to pay less per piece, but ended up throwing out the left over inventory whenever they made changes to their materials, which in the end was costing them a lot of money.

Solution
We showed this company how they could address all of their concerns and streamline their ordering process with our MyDocs online ordering system. All of their materials were loaded onto an online catalog where designated users could select and order what they needed. Some pieces could even be customized with the sales associates contact information. As our customer and their users became more used to the system and the benefits of ordering all of their printed materials this way, more and more of their pieces went from being static, generic documents to personalized, on-demand products. We even seamlessly integrated their online catalog with their intranet, creating a custom portal for access.

Results
Due to the comprehensive reporting our system provides, this customer was able to track their spending and manage the ordering process through our master buyer authorization feature. They achieved significant cost savings, improved their administrative processes and gained better control over their brand.

Custom Finished Invitation Helps Build Brand Equity
Case Study

Challenge
Trying to outdo themselves every year with a unique invitation design better than the year before, was the challenge one of our clients faced. Every year they come to us for help creating this invitation for their annual event that they host for their suppliers and customers. This particular year they really wanted to make an impression and build brand equity with their guests.

Solution
The invitation we created for this client was a die-cut, embossed and foil stamped piece that completely matched the vision our client had wanted. Because of the unique finishing techniques used in this piece, we had to work closely with her to ensure the fonts and other elements of the design would work well with the types of finishing treatments we agreed on. Our client also had a special colored envelope that she wanted to use, so the foil stamping on the invitation was done in a matching color.

Results
The uniqueness of this piece, due to all the finishing options utilized, helped the company build brand equity with their customers. Many of their guests commented on the piece and our client felt that it helped them maintain the highest standards that they struggle to attain each year with this important event.

One to One Marketing Helps College Grow Graduate Program
Case Study

Challenge
A large private college with the majority of their student body consisting of undergraduates felt their best opportunity for growth was with their graduate program. Their challenge was that they had much competition in the area that were advertising heavily and most of their prospects worked full-time and could not easily contact the college during business hours even if they were interested in a program. They were seeking a unique way to market to full-time workers to pique their interest and encourage them to inquire and apply for admission.

Solution
We created an integrated direct marketing campaign that included a direct mail postcard with a personalized URL and an offer of a free registration fee if they pre-applied for admission. In order for the college to be able to respond effectively to responses from this mailing, we mailed the postcards every seven days for one month. When a recipient visited their personalized web page and completed a pre-application form, they received a follow up email with coupon. The campaign we developed complemented the college’s existing radio, television and newspaper advertising campaigns.

Results
The integrated direct marketing campaign was a success for this college. It helped them achieve a 30% conversion rate on their prospect list. Over the course of the campaign they received a 6% response rate and of those that responded, 30% of them became students of the graduate program. In addition, 55% of their initial responses actually completed a pre-application. Although they did not redeem their coupons and become students, they remain hot prospects for the college to further market to.

Kitting and Fulfillment Improve Customer Loyalty Coupon Program
Case Study

Challenge
Our customer had a point-based loyalty program that rewarded its customers with coupons from local businesses. Many companies participated in this program with our client, who had lots of preprinted coupons on hand. As the program grew they were spending a huge amount of time fulfilling the daily coupon requests manually. The internal fulfillment process was stretching their staff resources, space and turnaround time; and, pre-printed coupons were often wasted. Some coupons they ran out of quickly, others ended up being thrown away due to updates and changes.

Solution
We helped this company automated their coupon process by using variable printing to create customized coupon mailers for each of their customers who now go online to make their coupon selections. Each day, they send a database of all the selections made for that day. We personalize a mailer for their customers that not only includes their requested coupons, but their points balance and program status. We even send a report back to our customer detailing the number of redemption requests done.

Results
Combining variable printing and list management with our kitting and fulfillment services, we were able to help this company save money and time by eliminating coupon obsolescence, excessive storage and the preprinting cost of coupons and envelopes. Their customers also get their coupons faster which raises the company’s customer retention ratios.

Fast and Efficient Monthly Mailings Help Keep Client Compliant
Case Study

Challenge
Our customer in the healthcare industry was legally required to mail monthly account summaries to each of their plan members within five business days of their billing cycle. They had to keep their members’ medical information fully confidential and protected while at the same time provide a personalized and detailed report for each of their more than 20,000 members. They needed an automated process for these monthly mailers, while abiding by HIPAA regulations and eliminating any chance of error, which could cost them their operational license. They simply didn’t have the staff, time or mail processing knowledge to prepare these mailings themselves.

Solution
Our full-service mailing services were the perfect fit for this customer. Due to the confidentially of the information that needed to be printed and mailed and to ensure that one plan member did not receive another’s medical information, we worked with the client on a system of sharing files via a secure FTP and printing and mailing from multi-page PDF files which included address information that was already CASS certified, sorted and bar coded by us prior to our customers adding all the detailed, personalized information to the summary reports. That way we weren’t handling all of their private data. We just separate the files, print and stuff into envelopes.

Results
The customer is now fully HIPAA compliant and the monthly reporting is done efficiently and quickly. Their members are now receiving accurate and timely monthly statements.

Newsletter Reactivates Sales Team and Sales Opportunities
Case Study

Challenge
An insurance company was trying to find a way to appeal to a broad audience of insurance salespeople to educate them on all their products and enhance communication between existing salespeople and area sales managers. The company had been producing a monthly publication with another printer, but the quality of the piece was poor, and the marketing manager felt it needed to have greater marketing appeal in order to both increase sales for the company and build better relationships between the salespeople and the sales managers.

Solution
Sir Speedy redesigned the piece to include a new layout, new colors and variable components as well as UV coating to improve its visual appeal. The piece was printed both offset for the static portion (articles and ads) and digital printing was used for the variable components which included the salesperson’s name and the name, contact information and photo of his/her area sales manager. Because of our advanced digital printing technology we were able to meet the challenge of gaining color consistency, between digital and offset, in a color bar that runs throughout the multi-page saddle-stitched booklet.

Results
The new marketing piece has been successful in generating phone calls and questions to the sales managers from the salespeople, which has not only enhanced communication but also led to increased sales. The company has seen increased excitement in the piece both from salespeople who now look forward to receiving it and other insurance carriers who are eager to place their own ads in it due to its new professional look. This has led to more cross-selling and up selling opportunities for the salespeople to focus on.